Top restaurant industry trends to watch in 2025

I. Global Cuisine Goes Mainstream

Social media has made discovering global cuisine easier than ever. Platforms like TikTok and Instagram have accelerated the trend of international food discovery, with food-related content gaining millions of views daily. According to a study, 59% of consumers say they’ve been inspired to try a new dish after seeing it on social media. Restaurants that highlight global dishes and share their cultural stories online can attract adventurous diners eager to try new things. For example, in 2023, a TikTok trend featuring Korean BBQ helped restaurants worldwide experience a surge in customer interest.

II. Frictionless Dining: Convenience Is Everything

Consumers are increasingly demanding convenience at every stage of their dining experience. A 2024 survey found that 75% of diners prefer restaurants that offer mobile ordering and digital payments. Features like QR code menus, online reservations, and mobile ordering are now the standard. For example, Chipotle’s mobile app and online ordering system helped them see a 17% increase in digital sales in 2023. Restaurants that offer a seamless experience—from discovering the menu to paying the bill—will capture the attention of busy, convenience-seeking diners.

III. Trust and Transparency Build Customer Loyalty

In 2025, diners are more likely to support brands that align with their values. Social media provides a platform for restaurants to be open and transparent. A 2023 study showed that 70% of consumers are more likely to trust brands that are transparent about their sourcing and sustainability efforts. Restaurants like Sweetgreen have successfully leveraged social media to highlight their commitment to sustainable sourcing, helping them build a loyal customer base. Engaging authentically with your customers on platforms like Instagram and TikTok will create a loyal community that supports your brand long-term.

IV. Wellness Dining: Meeting Health-Conscious Demands

Health-conscious dining continues to rise. 2025 statistics predict that 43% of diners will prioritize plant-based or gluten-free options in their restaurant choices. Consumers are looking for plant-based, gluten-free, and low-carb options, and they turn to social media to find them. Restaurants like The Butcher’s Daughter in New York have tapped into this demand by offering wellness-focused menus and promoting them on Instagram, seeing an increase in foot traffic and engagement. Highlighting wellness-focused dishes on social media allows restaurants to connect with a growing audience that prioritizes both health and flavor.

V. Experiential Dining: More Than Just a Meal

Today’s diners crave memorable experiences, not just meals. Social media amplifies the demand for experiential dining, where guests engage in unique events they can share with others. 2025 research shows that 60% of diners want restaurants to offer immersive, experience-driven meals, from live music nights to chef’s tables. Restaurants offering live music, themed events, or sports viewing parties are gaining traction. For instance, the restaurant group P.F. Chang’s has successfully hosted live-streamed cooking events, attracting thousands of viewers and customers. Promoting these events on Instagram and TikTok creates excitement, attracts more customers, and fosters a loyal community. These experiences not only enhance customer engagement but also generate buzz and word-of-mouth marketing.

VI. Personalized Marketing: Delivering Tailored Experiences

Personalized marketing is becoming a powerful tool in the restaurant industry. AI and data tools allow restaurants to tailor their offerings based on customer preferences. A study by Deloitte in 2023 found that 53% of consumers are willing to share data for more personalized dining experiences. Restaurants like Domino’s use data to personalize promotions and loyalty programs, increasing repeat orders. Social media platforms are a great way to target specific customers with personalized marketing messages, improving engagement and driving repeat business.

Conclusion

Social media continues to drive the future of the restaurant industry. In 2025, restaurants that adapt to the latest trends, such as embracing global cuisine, offering frictionless dining experiences, being transparent with their customers, and focusing on wellness, will have a competitive edge. Social media allows restaurants to connect with customers, build trust, and create memorable dining experiences. By staying on top of these trends and using social media to its fullest potential, restaurants can thrive in a fast-changing market.