Marketing for real-life asset tokenization

Navigating the New Era of Ownership: Tokenizing Real-Life Assets (RLAT)

As real-life asset tokenization (RLAT) rapidly grows, innovative marketing strategies are essential to reflect the unique qualities of these blockchain-based assets. Tokenizing real-world assets like real estate, fine art, and commodities not only enhances accessibility but also promotes fractional ownership and liquidity. This shift presents a need for fresh approaches to connect with a new generation of investors and asset holders.

Global Tokenization Market Growth 

The global asset tokenization market is expected to soar from $1.9 billion in 2022 to $16.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 31.1%. (Source: Grand View Research)

Community-Centered Engagement: Redefining Asset Ownership

In today’s market, consumers value authenticity and inclusivity. Tokenization offers a new, decentralized ownership structure, making it possible for everyone to participate. Community engagement is crucial in tokenization marketing. Platforms like Telegram, Discord, and Reddit serve as hubs for investors to discuss, share insights, and shape the future of tokenized projects.

• Discord has over 150 million active users, and approximately 40% of all crypto-related conversations take place here. (Source: Statista)

• Over 70% of DeFi projects utilize DAO models, involving communities in governance. (Source: DeFi Pulse)

These engagement platforms empower users to actively participate in the decision-making process, fostering organic promotion and building stronger communities.

Seamless, Intuitive User Experiences for Tokenized Assets

For real-life asset tokenization to achieve mass adoption, providing an easy and intuitive user experience is paramount. Marketing will focus on simplifying onboarding, prioritizing mobile solutions, and enabling instant transactions.

• 67% of cryptocurrency users highlight “ease of use” as a key factor in choosing a platform. (Source: Deloitte)

• 54% of cryptocurrency trading occurs on mobile devices. (Source: Statista)

• Major blockchain platforms like Solana and Polygon are already achieving 2,000+ transactions per second. (Source: Solana Foundation)

Brands that optimize platforms for frictionless user experiences will create accessible gateways for both novice and seasoned investors.

Transparency, Trust, and Authenticity: Building Credibility in Crypto Marketing

Trust is one of the biggest challenges in the digital asset space. Tokenized asset brands must focus on transparency and security to foster credibility.

• 81% of blockchain users regard transparency as a vital factor when making investment decisions. (Source: PwC Global Blockchain Survey)

• Blockchain security spending is forecasted to reach $1.4 billion by 2025. (Source: MarketsandMarkets)

By prioritizing open communication, transparent data, and robust security measures, tokenized asset brands can establish long-lasting trust with their communities.

Strategic Use of Web3 Influencers and Partnerships

Traditional marketing methods are less effective in Web3’s decentralized landscape. Instead, brands in the RLAT space will rely on Web3 influencers and strategic partnerships to amplify their reach.

• 78% of crypto investors turn to influencers and social media for investment insights. (Source: Statista)

• Collaborations with NFT creators and digital artists can drive further participation in tokenized communities.

By empowering the community to market tokenized assets, brands will foster authentic, user-driven growth.

Leveraging Gamification and Tokenized Rewards

Gamification will play a pivotal role in creating engaging experiences for users in the tokenized asset space. Incentive-driven engagement, like play-to-earn models and staking rewards, will encourage users to participate and remain loyal to the platform.

• Tokenized assets can integrate with loyalty programs, rewarding users for holding or interacting with tokens.

• Staking and liquidity pools will incentivize users with additional tokens and rewards.

These rewards-based structures will deepen investor commitment and further drive engagement.

AI-Powered Marketing for Tokenized Assets

AI will enable brands to deliver hyper-targeted messaging and personalized experiences, enhancing customer engagement and conversion rates.

• AI-driven predictive analytics will help brands understand investor behavior and tailor offers accordingly.

• AI-powered content creation tools will craft highly personalized content for diverse audiences.

The use of AI in marketing is predicted to grow at a CAGR of 29.7% from 2023 to 2028. (Source: Grand View Research)

Summary & Conclusion

Real-life asset tokenization is reshaping ownership, investment, and liquidity through blockchain technology, creating new opportunities for fractional ownership in assets such as real estate, art, and commodities. To succeed in this evolving market, brands must adapt their marketing strategies to emphasize community engagement, user experience, transparency, and innovative technologies like AI and gamification.

We believe that most real-world assets will eventually be tokenized. This shift will redefine traditional investment models and democratize access to assets, creating a wealth of opportunities for investors and brands. By leveraging Web3 influencers, DAO-driven advocacy, and AI-powered solutions, businesses can build lasting relationships with their audience and establish themselves as leaders in this new era of ownership.